Fluf gives you a team of bots with names, jobs and memory. Brief Pom, your chief of staff, and the team researches, writes, posts and follows up. You just approve.
Runs on the Claude Code, Codex or API keys you already pay for. No credits, no markup.
Atlas wrote it, Scout checked the prices. It goes out Friday at 9:00.
This emails 1,204 people. An email can't be unsent.
A real org chart. It does real work.
Pom runs the company. Leads hand work down, bots message each other to get it done, and you can read every word. Rules you set at the top apply all the way down.
Departments and manager rules are Pro
LLarkspur Ceramics7 bots
Marketing
Operations
100%
Autumn launch4 members · Larkspur Ceramics
Who answers
Pomto Atlas
Autumn launch is Friday. Scout checks prices first, then Atlas writes the email.
Atlasto Scout
Scout, can you send me what other shops charge for autumn mugs and bowls?
Scoutto Atlas
Prices are in. 14 shops: autumn mugs sell for £24 to £32, bowls £28 to £38. Ours sit mid-range at £26 and £32.
Atlasto Scout
Perfect. The email leads with handmade and fairly priced, and links all 6 pages.
Atlas handed Launch email to Mochi
Mochito Atlas
Got it. It is scheduled for Friday 9:00. I will ask Iris before it sends.
Departments and manager rules
Set once at the top, every bot below follows
Pro
Ask before spending moneyWorkspace
Warm, plain, never salesyWorkspace › Larkspur Ceramics
Ask before posting or emailing customersWorkspace › Larkspur Ceramics › Marketing
Autumn launchPom, Atlas, Scout and Mochi
Marketing
Atlas leads Scout and Tilly
Pro
Pomto Atlas
Autumn launch is Friday. Scout checks prices first, then Atlas writes the email.
Atlasto Scout
Scout, can you send me what other shops charge for autumn mugs and bowls?
Scoutto Atlas
Prices are in. 14 shops: autumn mugs sell for £24 to £32, bowls £28 to £38. Ours sit mid-range at £26 and £32.
Atlasto Scout
Perfect. The email leads with handmade and fairly priced, and links all 6 pages.
Atlas handed a job to MochiLaunch email
Mochito Atlas
Got it. It is scheduled for Friday 9:00. I will ask Iris before it sends.
It remembers your business, so you stop explaining it.
Bots keep notes on how you work, learn skills from the jobs they finish and tidy their own memory. Ask about something you mentioned weeks ago and they find it.
Everything remembered
42 memories · 1 core
Corner Deli pays on 30-day terms. Invoices go to Dan, never the shop inbox.Business · Larkspur Ceramics · From your chat with Pom · Today
Moss Green sells out first. Lead every launch email with it.Bot · Atlas · From the September sales digest · Today
Wholesale orders ship on Tuesdays and Thursdays only.Business · Larkspur Ceramics · From your chat with Pom · 12 SepCore
Customers call the speckled glaze Oatmeal, not Speckle 4.Business · Larkspur Ceramics · From Mochi's replies · 28 Sep
Corner Deli pays on 30-day terms. Invoices go to Dan, never the shop inbox.Business · Larkspur Ceramics · From your chat with Pom · Today
Moss Green sells out first. Lead every launch email with it.Bot · Atlas · From the September sales digest · Today
Wholesale orders ship on Tuesdays and Thursdays only.Business · Larkspur Ceramics · From your chat with Pom · 12 SepCore
Customers call the speckled glaze Oatmeal, not Speckle 4.Business · Larkspur Ceramics · From Mochi's replies · 28 Sep
The newsletter goes out Thursdays at 7am, never on a bank holiday.Team · Marketing · From your chat with Atlas · 3 Oct
Pack mugs in honeycomb paper, never bubble wrap.Team · Operations · From your chat with Sprig · 19 Sep
Dan at Corner Deli prefers email to calls.Bot · Pom · From your chat with Pom · 14 Sep
Knowledge
Your files, links and notes. Every bot can read them.
Larkspur wholesale 2027.pdf1.2 MB18k charactersAdded 9 days ago
Pasted4k charactersAdded 1 Oct
larkspur.co/autumn6k charactersFetched 2 min ago
larkspur.co/autumn6k charactersFetched 2 min ago
Larkspur wholesale 2027.pdf1.2 MB18k charactersAdded 9 days ago
Pasted4k charactersAdded 1 Oct
Skills1
Learned from finished jobs
Atlas learned a skill
Launch email from a new drop. Pulls the new pieces from Shopify, leads with the bestseller, writes three subject lines and books the send for Thursday 7am.From: Autumn glaze launch email, finished 6 min ago
Wholesale quotePrices a shop's order from the 2027 trade list and drafts the reply.Taught by you · Used 14 times
Atlas learned a skill
Launch email from a new drop. Pulls the new pieces from Shopify, leads with the bestseller, writes three subject lines and books the send for Thursday 7am.From: Autumn glaze launch email, finished 6 min ago
Wholesale quotePrices a shop's order from the 2027 trade list and drafts the reply.Taught by you · Used 14 times
Breakage refundsChecks the photo, refunds up to £30 and asks you above that.Taught by you · Used 6 times
Glaze restockChecks stock in Shopify and emails Kiln Supplies when a glaze drops under 10.Installed · Used 9 times
Skills1
Learned from finished jobs
Atlas learned a skill
Launch email from a new drop. Pulls the new pieces from Shopify, leads with the bestseller, writes three subject lines and books the send for Thursday 7am.From: Autumn glaze launch email, finished 6 min ago
Wholesale quotePrices a shop's order from the 2027 trade list and drafts the reply.Taught by you · Used 14 times
Atlas learned a skill
Launch email from a new drop. Pulls the new pieces from Shopify, leads with the bestseller, writes three subject lines and books the send for Thursday 7am.From: Autumn glaze launch email, finished 6 min ago
Wholesale quotePrices a shop's order from the 2027 trade list and drafts the reply.Taught by you · Used 14 times
Breakage refundsChecks the photo, refunds up to £30 and asks you above that.Taught by you · Used 6 times
Glaze restockChecks stock in Shopify and emails Kiln Supplies when a glaze drops under 10.Installed · Used 9 times
Everything remembered
42 memories · 1 core
Corner Deli pays on 30-day terms. Invoices go to Dan, never the shop inbox.Business · Larkspur Ceramics · From your chat with Pom · Today
Moss Green sells out first. Lead every launch email with it.Bot · Atlas · From the September sales digest · Today
Wholesale orders ship on Tuesdays and Thursdays only.Business · Larkspur Ceramics · From your chat with Pom · 12 SepCore
Customers call the speckled glaze Oatmeal, not Speckle 4.Business · Larkspur Ceramics · From Mochi's replies · 28 Sep
Corner Deli pays on 30-day terms. Invoices go to Dan, never the shop inbox.Business · Larkspur Ceramics · From your chat with Pom · Today
Moss Green sells out first. Lead every launch email with it.Bot · Atlas · From the September sales digest · Today
Wholesale orders ship on Tuesdays and Thursdays only.Business · Larkspur Ceramics · From your chat with Pom · 12 SepCore
Customers call the speckled glaze Oatmeal, not Speckle 4.Business · Larkspur Ceramics · From Mochi's replies · 28 Sep
The newsletter goes out Thursdays at 7am, never on a bank holiday.Team · Marketing · From your chat with Atlas · 3 Oct
Pack mugs in honeycomb paper, never bubble wrap.Team · Operations · From your chat with Sprig · 19 Sep
Dan at Corner Deli prefers email to calls.Bot · Pom · From your chat with Pom · 14 Sep
Your team works while you sleep.
Set a routine once: the morning sales digest, the weekly newsletter, the daily stock check. Bots run it on schedule, check in on their own and leave the results in your Inbox.
Schedules and watches
4 on · they run while you sleep
Pom's heartbeatChecks in every 30 minIncluded, doesn't use a slotNextin 30 minLastNothing needs you · 06:58
Morning sales digestEvery day at 07:00NextTomorrow 07:00LastSent · 07:00
Daily stock checkEvery day at 07:30Nextin 30 minLastIron Red reordered · Tue
Morning sales digest
Hazel · every day at 07:00
Next runTomorrow 07:00
Last 10 runs
Sent at 07:00 · in your InboxComputer asleep at 07:00? It runs once as soon as it wakes.
Pom checks in
Every 30 minutes, on its own
Heartbeat · routine · 06:58
Checked the shop inbox and orders. Mochi has the 2 new emails. Nothing needs you.
Inbox · Done4
Waiting for you when you wake
Answered 4 overnight order questionsResult · Larkspur Ceramics › Operations03:12
Thursday newsletter is draftedResult · Larkspur Ceramics › Marketing01:40
Stock check: Iron Red reorderedResult · Larkspur Ceramics › Operations00:30
A desktop app where you run a team of AI bots for your business. Each bot has a name, a job, a memory and a model. Pom, your chief of staff, coordinates them and only brings you the decisions.
Who is it for?
Business owners who want the busywork done: shops, studios, agencies, consultants and solo founders, including people running more than one business.
Can I use Claude Code or Codex?
Yes. Fluf runs your installed Claude Code with your own login, and your installed Codex with your ChatGPT login. You sign in through each app itself, Fluf never sees that sign-in, and the app's own terms and limits apply.
Which other AI can I use?
Grok, OpenRouter (hundreds of models), Mistral, DeepSeek, Kimi, Qwen, Ollama on your own computer and more, with your own API keys. Pick a model per bot and switch any time.
Do I pay for AI through Fluf?
No. Fluf charges for the app only. Your provider bills AI usage directly, with no credits and no markup.
What does Free include?
2 businesses, 6 bots and 6 routines running on a schedule, 1 sign-in and 1 API key per AI provider, chat apps on 1 bot, memory, skills, plugins, approvals and computer use. Free never expires and needs no card.
What does Pro cost?
$19 a month, or $139 billed yearly. Pro adds departments and manager rules, unlimited businesses, bots and routines, chat apps on every bot and split view. Try it free for 14 days, no card.
What is Lifetime?
One payment for every current and future Fluf software tier, with no renewals. There are 1,000 seats ever, and the price rises in 9 batches. See the live seats left on the Pricing page.
Do bots remember things between chats?
Yes. They keep notes on your business and preferences, learn skills from finished jobs and search their past conversations. You can read, fix, pin or delete any memory.
Will a bot send, spend or delete without asking?
Not unless you allow it. Risky actions wait for your OK, plugins need your approval, and each app can be set to Allow, Ask or Never.
Do my bots keep working when my computer is off?
They work while your computer is on and awake with Fluf open. Fluf can keep it awake while bots work, and you choose whether missed routines catch up.
Where does my data live?
Your bots, memory, notes and files stay on your computer. The model you pick receives the context each task needs. Our servers hold your account and licence.
Which computers does it run on?
Fluf is a desktop app for Mac and Windows. Linux is in release testing. The download page shows every build that is ready for your computer.
Can I use it from my phone?
Yes. Approve, brief and check in from any phone browser while your bots work on your computer. Native iPhone and Android apps are coming soon.
Is Fluf affiliated with Anthropic, OpenAI or xAI?
No. Fluf works with their apps and models through your own accounts and keys.
Your team is ready. Give Pom the first job.
Free forever for 2 businesses and 6 bots, on the AI you already pay for.